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Insurance Sales

Embedded insurance is the future

by Danny Wadewitz / 9. November 2023

Embedded insurance, in a narrow sense, means that insurance for a main product is ideally provided automatically and without much extra effort on the part of the customer. This enriches the main product and the customer journey of the partner or the retailer. How do insurance companies position themselves in this scenario, without merely acting as a risk bearer?


Even since before the pandemic, it has been essential for brokers to become more digital and take the ‘offline consulting process’ online. Depending on the occasion and their personal preferences, customers switch between the online and offline worlds, and ‘hybrid customers’ have become the rule, not the exception. The customer journey begins in the digital world more and more frequently, which is why stationary sales have to be visible there too.



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