This scenario configures the new reality and the challenge that insurance companies also face. In light of the enormous variety of existing connected devices, as well as the fast pace at which new ones are being updated and developed, how do you highlight those that ensure success in creating, managing and promoting new products or services? Is it essential that all changes go through the network of networks? Here another actor enters the scene: omnichannel.
The insurance world is already opening its eyes to this unstoppable trend, starting with the change of context towards web pages, apps, smartphones or video calls. This new environment results in the need for agents to reinvent themselves and adapt to new communication channels with the client that ensure the same —or better— interaction than face-to-face.